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    Vision Care Services at Vision First Florida

    Vision Care Services at Vision First FloridaVision Care Services at Vision First FloridaVision Care Services at Vision First Florida

    Experience your best vision through our personalized eye care, which includes comprehensive annual eye exams and a selection of stylish designer frames.

    Vision Care Services at Vision First Florida

    Vision Care Services at Vision First FloridaVision Care Services at Vision First FloridaVision Care Services at Vision First Florida

    Experience your best vision through our personalized eye care, which includes comprehensive annual eye exams and a selection of stylish designer frames.

    Vision First | Lakeland, FL

    Great vision care is simple. We provide you with truthful, accurate, and reliable care based on our decades of experience. Looking for annual eye exams? We've got you covered! You want local? We grew up here. You want quality? You won't find any better, especially when it comes to our focus on eye care. 

    About Vision First

    Vision First logo

    Our Philosophy

    Our Philosophy

    Our Philosophy

    At Vision First, our priority is your vision and eye health. With decades of experience, we provide professional advice, making Vision First the best place to begin for any of your eye needs, including annual eye exams. Here, you'll truly notice the difference between individualized care and commercial care, especially when selecting from our diverse collection of frames.

    Optometrist performing Eye Exam in Lakeland, Florida

    Our Services

    Our Philosophy

    Our Philosophy

    We provide a comprehensive array of services, including annual eye exams, contact lens fittings, and eye care for various eye diseases such as glaucoma, macular degeneration, diabetic retinopathy, and eye injuries. Additionally, we offer a selection of eyewear options, featuring stylish designer frames and affordable lenses suitable for all budgets.

    State of the art technology

    Our Technology

    Our Philosophy

    Our Technology

    We utilize the latest technology and equipment to ensure our patients receive the most accurate and efficient annual eye exams possible. Our advanced diagnostic tools enable us to detect and diagnose eye disease early, allowing us to discuss treatment options and provide personalized eye care.

    Drs. Dustin Dixon and Stuart Harrell | Lakeland, FL

    Picture of Dr. Dixon in Lakeland, Florida next to Lake Mirror.

    Annual Eye Exams

    Our comprehensive annual eye exams include all testing recommended by the American Optometric Association and the American Academy of Ophthalmology, such as visual acuity, color vision, and eye muscle function, among other essential elements. As part of our commitment to personalized eye care, we also offer a retinal photograph during our annual exams, which many other clinics charge extra for. Plus, we provide a selection of designer frames to complement your vision needs.

    Contact Lens Fitting

    Our Optometric Physicians excel in providing personalized eye care and are specialists in fitting all types of contact lenses, including soft, hard, and specialty options. We offer a variety of choices for what many consider 'normal contact lenses,' as well as solutions designed to reduce myopic progression and manage corneal diseases. Additionally, we recommend scheduling annual eye exams to ensure the best fit for your lenses and overall eye health, complemented by a selection of designer frames.

    Designer Frames

    We offer a wide selection of designer frames from top brands like Tiffany & Co., Ray-Ban, Oakley, Versace, Nike, and many more, perfect for both professional and recreational life. Our staff will assist you in finding the ideal pair of glasses that suit your style and budget, ensuring you receive personalized eye care. Don't forget to schedule your annual eye exams to keep your vision sharp!

    Eye Disease

    At Vision First, we utilize advanced equipment that allows us to monitor and treat various eye diseases, including dry eye disease, glaucoma, macular degeneration, corneal ulcers, and diabetic retinopathy. What sets us apart is our commitment to personalized eye care; we will discuss your treatment options during your annual eye exams so you understand the reasons behind the treatment instead of feeling pressured like you might at a larger corporation. Additionally, you can explore our selection of designer frames to find the perfect fit for your style.

    Emergency Eye Care

    We offer emergency eye care services for patients experiencing eye injuries, infections, or sudden vision changes. If you’ve encountered a non-workers compensation injury event, contact us immediately for prompt and effective treatment. Additionally, we recommend scheduling your annual eye exams to ensure your eye health is prioritized. Don't forget to explore our selection of designer frames for personalized eye care that suits your style.

    Visit Us in Lakeland, FL

    Vision First

    Office Location:

    6595 South Florida Ave Suite 3, Lakeland, Florida 33813, United States

    863-576-9977

    Office Hours: Open for your Eye Care

    Open today

    09:00 am – 05:00 pm

    Email Us!

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    Communication by Text

    Your Vision is Our Priority.

    At Vision First Florida, we are dedicated to helping you achieve optimal eye health through our personalized eye care services while ensuring the process is as convenient as possible. We respect your privacy; your texted (SMS or similar) communications will not be shared with any third party without your consent, provided the conversation complies with local, state, and federal laws. The purpose of texting is to facilitate easier communication with us regarding reminders for your annual eye exams, the arrival of products such as designer frames, any appointment questions you may have, or other inquiries related to your relationship with our clinic.


    By providing your consent, either verbally or in writing, you agree to receive SMS notifications from Vision First Florida. Please note that carrier and data rates may apply, and message frequency may vary. You can Reply STOP at any time to discontinue messaging or Reply HELP for more information.


    Furthermore, any mobile or personal information you share will not be sold, shared, or conveyed to third parties for marketing or promotional purposes.

    Illustration of an eye with a blue iris.

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